Ubisoft will hype new game “The Crew” with Tailgate Tour

On the heels of Nintendo’s decision to take Super Smash Brothers on the road to college football tailgates around the country, Ubisoft is following suit.

Here’s the info from Gamespot.com:

Ubisoft today announced a six-week promotional campaign for its upcoming racing game, The Crew, that will see the title transported across the country to various college campuses. It’s called The Crew College Tailgate Tour, and it will tie in with major college football games.

Two trucks featuring gaming stations will simultaneously trek across the United States, stopping at schools whose football teams are playing against each other. The Crew will be playable on each school’s campus the week before the game, and then again at the stadium itself on gameday.