Ubisoft today announced a six-week promotional campaign for its upcoming racing game, The Crew, that will see the title transported across the country to various college campuses. It’s called The Crew College Tailgate Tour, and it will tie in with major college football games.
Two trucks featuring gaming stations will simultaneously trek across the United States, stopping at schools whose football teams are playing against each other. The Crew will be playable on each school’s campus the week before the game, and then again at the stadium itself on gameday.
About Kevin Causey
Dry humorist, craft beer enthusiast, occasionally unbiased SEC fan, UGA alumni, contributor for The Comeback.